MEET LEVI

The goal with this project was to promote our new AI website builder, Levi. We wanted to showcase just how quick and easy it was to make a website with zero experience, so I decided to showcase several websites being built in front of the viewers eyes. 

As someone who spends much more time on the 3D/live action front, it was initially a challenge creating an entirely 2.5D promo within After Effects. I created several websites with the product and broke it up into individual layers within AE. I then created expressions to dynamically animate the layers in, meaning retiming and refining the animation could be done procedurally.